Bogotá, May 4th, 2018
The Association of Colombian Nurseries and Ornamental Growers, Colviveros, reported that the ornamental plants sector expects significant sales increases of their products around Mother's Day. An important holiday for Colombian plant growers who see the largest spike in sales, accounting for as much as 20 percent of their annual revenue.
Colviveros estimates that the sector has been growing steadily in recent years, and their 2017 earnings exceeding more than USD 70 million consolidate the ornamental nursery industry as a segment of agriculture that benefits more than 20 thousand families who depend on the production and marketing of ornamental plants and foliages in the Colombian countryside.
According to Jairo Cadavid, President of Colviveros, several factors contribute to the increase in sales. First of all, the conditions have been stable, despite the rains over the past few weeks, and nurseries throughout the country have been meeting the production goals. Secondly, the knowledge and practical experience gained by growers through the years have led to quality improvements in their production processes. Lastly, Colombian consumers have begun to perceive not only the quality improvement but also the health benefits and sense of well-being associated with house plants, factors that are an addition to the existing added value of plants in terms of their visual impact and long lasting appeal.
Agustín Bernal, manager of the Nursery Plantas del Tambo in La Ceja, Antioquia, stated that this national holiday implies, for his business, an increase of more than 20% in the production as well as in the commercialization of flowering plants like anthuriums, begonias, azaleas, and kalanchoes. For his part, Gabriel Moreno, from the Cinco Sentidos Nursery, in San Antonio del Tequendama, Cundinamarca, added that the production of his nursery increased around 18% this year, being orchids, cyclamens, celosias, begonias and anthuriums, the most requested plants.
For more information contact:
President of Colviveros
April 12th, 2018
Article published at Flora Culture International
BOGOTÁ, Colombia: A group of 18 Colombian growers traveled to México this week to make a tour of the main production areas of live plants, mainly in the state of Morelos. The initiative is part of the international agenda of the Association of Colombian Nurseries and Ornamental Growers (Colviveros).
This national association showed participants one of the most important examples of ornamental plants production and commercialization in Latin America valued at USD300 million annually.
The agenda included visits to the Lake Xochimilco Flower Market and the Mexican gardens, one of the world's largest ornamental plant theme parks, as well as a tour of the largest Mexican plant nurseries such as Floraplant and Floramundo and a meeting with the producers of the Wholesale Nursery Cooperativa (Conaplor) in Cuernavaca and Cuautla.
April 3rd, 2018
Within the framework of its Second General Assembly held in Bogotá on March 21st, COLVIVEROS, the Association of Colombian Nurseries and Ornamental Growers, announced the creation of the Research Center for the Advancement of the Ornamental Nursery Industry (CENIVIVEROS)
According to Jairo Cadavid, President of COLVIVEROS, this initiative will be structured around a technological development center focused on strengthening and improving the productivity and the competitiveness of the ornamental nursery industry in Colombia by providing live plant growers comprehensive training, technical assistance, technological services, and evaluating new technologies. At the same time, the Research Center will promote among the COLVIVEROS members the preservation of the intellectual property rights.
The trade union leader indicated that CENIVIVEROS will seek to close the existing technological gap Colombia faces in comparison with the countries at the forefront of live plant production, will centralize the research to disseminate it, will stimulate the implementation of quality standards, and will promote the adoption of clean production systems by the nursery growers in the country.
As for the production and commercialization of live plants and ornamentals in the country, the President of COLVIVEROS pointed out that the trade association advances in the characterization process of this segment could be equivalent to some 5,000 marketers and rural producers throughout the national territory. By March 2018 the newly created Association reached 200 members in 8 Colombian regions.
For more information contact:
Jairo Cadavid - email@example.com
December 11th, 2017
In response to an invitation from the Association of Colombian Nurseries and Ornamental Growers, Colviveros, the new Minister of Agriculture of Colombia, Juan Guillermo Zuluaga, along with Luis Humberto Martinez, the Director of the Colombian Phytosanitary Authority, ICA, toured the main production area of poinsettias of the country located in the department of Cundinamarca.
The high representative of the Colombian Government and his delegation got to know the production process of one of the most important nurseries in the country, "Poinsettias de Colombia", and thus to understand the socioeconomic impact of live plants' production.
At the end of his visit the Minister of Agriculture indicated that ornamental plants are a new sector that is gaining a very important space in the country's agricultural economy and will receive all the support of both his Ministry and the phytosanitary authority to strengthen not only the development of the local market but also boost the export of live plants and foliage, which in 2016 exceeded USD16 million.
Regarding the production of poinsettias in Colombia, Jairo Cadavid, President of Colviveros, estimates that the local Colombian market consumption for the 2017 season will exceed 500,000 plants, and the season's income will generate benefits for about 25,000 families who are in some way related to the nursery industry throughout the country.
December 6th, 2017
The Association of Colombian Nursery Growers, Colviveros, along with the Secretary of Economic Development of Fusagasugá, Asovis and Flormacoop, held on November 30 and December 1, 2017 the First National Technical Nursery Days, which took place in the municipalities of Fusagasugá and Chinauta.
According to the president of Colviveros, Jairo Cadavid, the event offered technical updates, a sample of inputs, and field visits to a group of 120 national producers of live plants, in order to introduce the new developments of the main producing region of plants and ornamentals of Colombia.
During the academic agenda carried out at the Chamber of Commerce of Fusagasugá, small producers received guidance from recognized experts on aspects such as substrate management, pests and diseases in living plants, clean production systems, interpretation of soil analysis reports, nursery management, and the physiology of plants in the nursery environment.
They also participated in conferences on breeder's rights, marketing and sales of plants and ornamentals, as well as the presentation of the characterization of nurseries in this region of the country handled by the University of Cundinamarca.
October 10th, 2017
Adding value to a plant or flower can improve its price or help attract new customers to buy it. Worldwide, adding value is embraced by more and more growers, which is also true in Colombia. Members of a new organization, the Association of Colombian Nurseries and Ornamental Growers (Colviveros) are actively working to add value to their products.
Piante® produces mainly Phalaenopsis plants. Nicolás Vélez points out that his company's specialty isn't plants, but customer experience. "Adding value is more than just upgrading the look of a plant. It's about the entire customer experience and exceeding expectations in order to make them come back. Quality is the starting point but we emphasize the benefits of our plants by teaching customers how to handle them so they will last for years. Once our plants bloom four or five times, we are successful. We see ourselves as our customers' partner. We are only happy with our products when they are."
Meanwhile, creative companies have been developed to help growers communicate the value they add. One of these is De Origen-Espacios Verdes founded by David Rubiano who specializes in the design of decorative products with ornamental and live plants. The company has seen good results with 'handmade' products for the Colombian market. Innovation, design, presentation, but also care, handling and specific customer needs are the keywords for De Origen.
Rocio Muñoz of Plantaciones Flor Verde is still young. Being a grower's daughter, she started her own nursery after she had earned her degree. "I didn't want to produce the same plants that others do so I chose to focus on Calathea. Quality is not my usp, it's simply my starting point. This requires organization which means the nursery looks neat so that when customers (wholesalers) visit, they have a pleasant experience. Plants that have been produced in a neat environment have a better chance of a long life."
Epiflora, a production company of Orchids (mainly Phalaenopsis), focuses on online activities. "A price strategy alone is useless," says Epiflora's founder Santiago Piedrahita. "There will always be someone who is willing to sell at a lower price. Therefore, we focus on quality, innovation and presentation. We offer different options in size and product packaging and try to innovate by improving our assortment. We use the web to give consumers useful information about the care and handling of our plants (with videos) and we organize special web sales. By doing so we are creating a brand which gives us an emotional connection to our customers."
Adding value can also be attained by changing your policy. Aydée and Thomas Toulemonde, whose Anthurium flowers gave their nursery a huge turnaround, focused on potted plants and adding Orchids and Bromelia to their assortment. The packaging and presentation of their plants make them highly appreciated, not only by the domestic market, but also as exports. Why? Because as Thomas Toulemonde says, "we do not sell plants in the traditional way; we propagate emotions."
September 6th, 2017
Beyond making the sector of live plants and ornamentals visible, the Association of Colombian Nurseries and Ornamental Growers, Colviveros, is opening new commercial spaces for Colombian producers.
The Parisian concept of the 400 square meters Street of Live Plants being exhibited by this new Association at the Colombian Home Fair at Corferias Convention Center in Bogota, became the main attraction of the event due to its color and visual appeal.
It is estimated that more than 300,000 potential buyers will attend this trade fair that began on August 31 and will run until September 16, 2017, the date on which Colombian people celebrate Love and Friendship Day.
Jairo Cadavid, President of Colviveros, said that the Home Fair is an extraordinary opportunity not only to sell plants and ornamentals, but to teach the end consumer how to care for them and where to locate them in order to achieve a greater purchase satisfaction.
The trade association leader concluded by saying, "The Colombian market has an extraordinary potential that we will develop with our producers."
August 2nd, 2017
100 people were required by the Tierra Negra Nursery to create this stunning living peacock structure at the Santa Fe Mall in Medellín, Colombia.
The Association of Colombian Nurseries and Ornamental Growers, Colviveros, reported that these designers have worked tirelessly since last March in the preparation for the structure, which had to be meticulously groomed to reach its final form.
This giant plant sculpture is 12 meters tall (39 ft) and required 26,000 plants in total. One of the Colviveros members, the Tierra Negra Nursery in Antioquia, was responsible for this ornamental piece requested by the Mall and especially created for the Medellín Flower Fair which started on July 28, 2017.
July 18th, 2017
The Colombian Association of Nurseries and Ornamental Growers, Colviveros, reported that Colombian producers have begun the process of planting poinsettias after having worked with the mother plants for the first part of this year.
Poinsettias are well known as the Christmas plant for their striking red leaves. In Colombia, these plants flourish mainly in the San Antonio del Tequendama, La Mesa, and Fusagasugá, areas located in the Department of Cundinamarca that stand out for their unparalleled production conditions.
Colviveros estimates that this region produces more than half a million poinsettias to meet the increasing domestic demand during the season that covers mainly the months of November and December.
The new ornamental trade association in Colombia will initiate a promotional campaign of poinsettias in the main population centers oriented to stimulate a bigger consumption of the Christmas plant by the end consumers.
Hernando Lopez and Nohora Espejo, Poinsettias de Colombia
For more information contact:
Jairo Cadavid - firstname.lastname@example.org
May 4th, 2017
The Association of Colombian Nurseries and Ornamental Growers, Colviveros, reported normality in the production of live plants in Colombia for Mother's Day.
The nursery trade association estimates that around 5,000 growers, mainly small farmers, could get about 3,000,000 plants to the South American country's market for this celebration.
Jairo Cadavid, president of Colviveros, pointed out that plants such as anthuriums, bromelias, cactus, callas, lilies, cyclamens, garden roses, gerberas, succulents and potted orchids are highly appreciated by local buyers during this season because of their visual and long lasting appeal.
For more information contact:
Jairo Cadavid - email@example.com
Abril 5th, 2017
Article published on Portafolio - Negocios (Spanish)
The Colombian Association of Nurseries and Ornamental Growers (Colviveros) started its international agenda. Among the topics included are Technical Assistance and Technology Exchange.
This Colombian Trade Association is participating this week, along with The Fred C. Gloeckner Company and several Colombian nurseries, in a visit to several ornamental producers from the state of California here in the United States.
This project is part of the trade association's initiatives aimed to boost the sector of ornamental plant production in Colombia.
A second international activity will be their first mission to the Netherlands, which will take place from June 10 through June 18, 2017.
"This international visit will welcome 20 participants from Colombia, and it will be an extraordinary opportunity to learn about the largest developer of plant material in the world. The agenda includes 4-day visits to the main ornamental hibernation houses in the Netherlands, as well as some ornamental auctions. The travel package includes tickets, hotel, transportation, and a translation service for the visits," said Jairo Cadavid, president of Colviveros.
March 30th, 2017
The First General Assembly of Colviveros' Affiliates was held in Bogotá, Colombia, on Tuesday, March 28, 2017.
Beyond the extraordinary participation of the affiliates who came from different parts of the country, it became apparent that the government supports this growing association.
During his speech at the Colviveros Assembly, Juan Pablo Pineda Azuero, the Colombian Vice Minister of Agricultural Affairs, said that the ornamental sector has within the small producers an extraordinary opportunity for growth in the local market, as well as at the international level.
He announced that the government will create the nursery and ornamental growers chain, which will join the other 50 production chains being supported by the Ministry of Agriculture so far.
The public official also announced small producers will benefit from financing programs and will have access to credit.
Furthermore, during this first General Assembly, Luis Humberto Martinez Lacouture, the General Manager of the Colombian Agricultural Institute (ICA), and Jairo Cadavid Ossa,the President of Colviveros, signed an agreement of cooperation to provide technical assistance.
Colviveros acknowledged the work done by Luis Humberto Martinez Lacouture as the head of the phytosanitary entity (ICA).
Cristian Stapper, President of the directive Board of Colviveros, noted that during his management the country achieved the first export of potted plants made by the Siete Colinas nursery in April 2015, which opened the door for new exports of ornamental products.
January 4th, 2017
Just three months on the road and the Association of Colombian Nurseries and Ornamental Growers, Colviveros, achieved a substantial breakthrough which may stimulate the consumption of ornamental plants and generate more and better employment for nearly 5,000 nursery and small ornamental producers throughout Colombia. Since January 1, 2017, these growers are benefiting from the elimination of the value-added tax (VAT) to potted plants approved in the recent Colombian tax reform. And for 2017, Colviveros has more projects in the pipeline.
According to Jairo Cadavid Ossa, president of Colviveros, the VAT exemption for plants leaded by Colviveros will be a vital support to give a boost to the production of Colombian ornamentals and has a double impact. "On the one hand, it will stimulate the domestic consumption of ornamental products and will clear the way to develop the export potential of this segment; on the other hand, it will generate more and better employment in rural and suburban areas of Colombia."
Among the producers consulted, Toulemonde from Siete Colinas, a nursery in Pereira, told El Tiempo that the measure favors them "enormously" because they were contemplating the possibility of reducing their operation and laying off some workers due to the fiscal uncertainty. "We are thankful for Colvivero's management in this endeavor because the work associated with potted plants is one of those small-scale family-based enterprises many Colombian people opt for in order to gain a supplementary income". Mrs. Toulemonde said the way things are going, she hopes to grow in 2017.
December 29th, 2016
From January 1, 2017, plants will be exempt from paying the value-added tax (VAT).
The Colombian Nursery Trade Association, Colviveros, has achieved a substantial breakthrough which may stimulate the consumption of ornamental plants and generate more and better employment for nearly 5,000 small producers throughout the country.
On December 9, 2016, Colviveros addressed a letter to Colombian President Juan Manuel Santos Calderon requesting him and the Finance Minister the approval to include a congressional proposal submitted by Senator Juan Manuel Corzo a week earlier. The proposal sought to completely eliminate the value-added tax (VAT) for potted plants.
Colviveros' argument for such a request was based on the fact that VAT on plants does not represent an important income for the State and its removal can stimulate employment in suburban and rural areas of the country. Colviveros highlighted that the excessive value-added tax of 16%, which would be increased to 19% with the approval of the Structural Tax Reform, was one of the obstacles the Colombian nursery industry was facing.
Colviveros was able to motivate Congress to disapprove the 16% to 19% increase in VAT for potted plants and solidified the proposal presented by Senator Juan Manuel Corzo.
This first great achievement of Colviveros, barely three months since its creation, was made possible thanks to the commitment and dedication of Cristian Stapper Buitrago, President of the Board of Directors, Senator Juan Manuel Corzo who supported the initiative, and of course, the companies and individuals who have endorsed the invitation to be part of the dream of having a young, dynamic trade association focused on providing value-added services to the nursery and ornamental production in Colombia.
November 30th, 2016
Poinsettias are coveted throughout the Catholic world as the year draws to an end and the holidays approach; their leaves add a magnificent splash of forest green and crimson red is evoking the Spirit of Christmas. And in Colombia too.
In an article in the Colombian Journal, El Tiempo a Colombian flower-farming veteran with over 20 years of experience in the floriculture sector, Juan Humberto Espejo, explains the planting process and how - almost by magic- the crown of the plant turns crimson red, just before the holidays. He left the world of flowers to grow potted plants, most particularly poinsettias and is doing this with his wife for 15 years now.
"This year's poinsettias come from Mother plants that arrived on our farm two years ago. They reach their peak a year after being planted and then provide the cuttings for our July planting." "Then, the plants get moved into their pots. Each mother plant produces around 80 cuttings, which grow into 80 plants", explains Espejo.
November 23rd, 2016
Over the past five decades Colombia has written one of the most important business chapters of agriculture in Latin America with the production and export of flowers. This national floriculture experience, as a business model, is an opportunity for the country to boost a new segment of ornamental production: value-added products such as garden plants, foliage plants, and potted flowering plants.
Nearly 5,000 small-scale producers throughout our country require support and assistance from both the government and trade associations to become sustainable, competitive, and generate products with the highest quality standards that allow them to adequately meet the domestic demand and fulfill the growing needs of the large Colombian flower exporters.
The historical government-assisted export of potted plants made by the Siete Colinas nursery, last April, highlights the country's potential to diversify its ornamental products' portfolio, offer a greater added value to international buyers, and venture into the export segment of plants, a product line that is estimated to be four times larger than the consumption of fresh cut flowers in the world.
A more formal business perspective that includes the consolidation of a more profitable local market throughout the country, the development of a better consumer experience strategy, and the search for new markets for producers with export capacity is the basis for a new rurality construction project in Colombia.
Trade associations represent an extraordinary alternative for nurseries to strengthen the productive chain of ornamental products in our country. Foliage and flowering plants can be widely produced in Colombia thanks to its diverse climate and its topography, they require little space, and a not-so-deep technical training for the care of the varieties.
Promoting this sector of the agriculture also implies generating new and better opportunities of rural employment. Similarly, the country can develop agro-industrial tourism options, a segment that is increasingly consolidated in the world. Is there anything more inspiring than a walk among the red poinsettia crops in San Antonio del Tequendama?
Author: Jairo Cadavid - President of Colviveros
Editor: María Alejandra Solano
Octubre 27th, 2016
About 50 nurserymen from the southwest Colombian region gathered together yesterday in Periera to participate in an event introducing the new Colombian Association of Nurseries and Ornamental Growers, Colviveros. This newly created agricultural trade wanted to raise awareness and discuss the benefits and the wide range of opportunities derived from the association membership.
During the meeting, nurserymen expressed their concerns about the extent of the structural tax reform presented by the Government last week. Even though they understand the country's need for undertaking a fiscal adjustment, they fear the suggested 19% rate increase in the value-added tax (VAT) included in the cost of merchandise, goods, and services could affect the domestic consumption and trade of live plants.
October 11th, 2016
The newly created Association of Colombian Nurseries and Ornamental Growers, Colviveros, will have within its fundamental objectives the renewal of plant varieties grown in Colombia and the preservation of the intellectual property rights, as indicated by its President, Jairo Cadavid.
According to Cadavid, Colombia has immense export potential of potted plants, which is proven by the sustainable success achieved by the fresh cut flower export industry for over 50 years. In order to achieve the expected export goals, farmers and horticultural producers must commit to the renewal of varieties, while preserving and protecting the legality and intellectual property rights.
October 3rd, 2016
Jairo Cadavid, former Director of Promotion of the Colombian Flower Industry, has been called to lead the new Association of Colombian Nurseries and Ornamental Growers, Colviveros, the first agricultural trade association that was founded to organize, stimulate and promote the competitiveness and sustainability of nearly 5,000 nurseries and small ornamental-foliage and potted-plant growers of Colombia. FloralDaily talks with Jairo Cadavid to get more details regarding this new trade association in Colombia.
Colviveros is an association made up of individuals and corporations from different regions of Colombia dedicated to nurseries and the cultivation, production, logistics, domestic marketing and export of ornamental foliage and potted plants, and was created to represent the sector during participation in public policy, domestic plans and projects in the pursuit of sustainability, competitiveness and promotion.
"Colviveros stimulates the positive and soothing effect of plants" - Health and well-being benefits to people and their environments -